Direct Marketing Effort Revenue Dashboard

Dashboard is found on the Revenue Analytics Tab of your DME

Use this Dashboard to see how successful your marketing effort was, how many people donated, and other revenue related statistics.

The Revenue Analytics tab was added to marketing efforts in FY23. Was your effort successful with Young Alumni, LYBUNTS, LAG donors, parents, etc.? What was the most popular designation? Should you repeat a similar effort next year? This tool can help you answer all of those questions and more!

 

If you want to narrow down the results based on age, degree status, giving site, or other filter you can choose the funnel in the upper right corner of the dashboard. If your filtering by multiple criteria, considering pausing the refresh then applying all changes at once to get faster results. 

Any of the black boxes can be clicked to only show the relevant charts. For example, if you click "Gifts by Region" you will be taken to a page with maps showing gifts from States, Counties, Metropolitan statistical areas, and Zip Codes. If you want to return to the main dashboard, you can click the "Overview Dashboard" button in the upper right. 

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Article ID: 161128
Created
Thu 3/21/24 3:28 PM
Modified
Thu 3/28/24 10:39 AM